Success. Not as easy as it sounds, and it certainly won't fall in your lap. It may evade your grasp for a bit. Trying to make a small difference in the world means getting used to the idea, and almost welcoming rejection. It can be discouraging at times, but trudging through the quagmire becomes a rite of passage on the path to achieving success. So, a direction needs to be decided and efforts made to follow that direction and reach your goal.
Deciding on a direction can be just as difficult as finding the next client. Should I focus on eCommerce or traditional retail stores? Maybe I should focus on marketing companies, or perhaps sole proprietors or contractors. This is where the niche becomes one of the most important aspects of your entire plan. Finding that one segment of the market with the greatest need is like finding a needle in a haystack- to pull out an old cliche. But that's exactly what it is.
Find your passion. Grab it by the hand and let it take you where you want to go. Once you unlock that door, there's no going back and no stopping you from finally reaching your goal. So be bold. Be courageous. Take a leap of faith. You'll never want to stop pressing forward!
Photo by Felix Mittermeier from Pexels
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